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Will consumers pay more for eco-friendly products? Apparently they will…

1st August 2008

Many Americans, including those who are enduring financial hardship, are willing to pay more for environmentally friendly products, according to a survey conducted by GfK Roper Public Affairs & Media and the Yale School of Forestry & Environmental Studies.

“Many American consumers, even in the face of economic uncertainty, express a willingness to pay more for environmentally friendly products,” said Anthony Leiserowitz, director of Yale Project on Climate Change. “Toyota can’t make the Prius fast enough to meet consumer demand, to cite just one example, and many see ‘green’ products as the wave of the future.”

Half of the respondents to the survey said they would “definitely” or “probably” pay 15% more for eco-friendly clothes detergent (51%) or for an automobile (50%). Forty percent said they would spend 15% more on “green” computer printer paper and 39 percent would do the same for “green” wood furniture.

Keywords

What Assures Consumers, energy saving, environmental performance, climate change news, carbon management, carbon labelling, Marketing, ethics, environmental impact, emissions verification, environment, news, climate change, emissions reduction, carbon labelling, emissions monitoring, emissions, transparency, business assurance

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