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The YouTube! ISO14001 video

11th September 2007 by Alex Briggs

For those of you who haven’t seen it, ISO has put a promotional video on YouTube! The video is an overview of the environmental management standard, ISO 14001.

So what, you say? How about the fact that there have been over 5,400 downloads in the first three months?

ISO also takes the marketing step of renaming themselves the “Interesting Stories Organisation”.

Further, there are supply chain videos on YouTube!, including this promotional video from Cisco and Ford, as well as Food Safety videos, including this one on Food Safety and China.

What does all this mean? Further proof that there is an audience out there looking for videos on business assurance topics. Good content will be found.

Keywords

video, certification, outsourcing, carbon footprint, case studies, ISO, technology, suppliers, ISO 22000, ISO 14001, recycling, China, ISO 14000, blogs, assurance, manufacturing, supply chain, climate change, food, featured, safety, standards, management systems, resources, business assurance

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