The Stern Report: One year on
9th October 2007 by Alex Briggs
An Ethical Corp story focuses on the effect the Stern Report has had on UK businesses. The articles describes the issue of the report as a “eureka moment” and provides the example of Cadbury-Schweppes as being a brand that responded to the report at the boardroom level. Their Purple Goes Green campaign was a direct result of the cost of inaction that the Stern Report highlighted.
