The management systems community
9th October 2007 by Alex Briggs
An Ethical Corp story focuses on the effect the Stern Report has had on UK businesses. The articles describes the issue of the report as a “eureka moment” and provides the example of Cadbury-Schweppes as being a brand that responded to the report at the boardroom level. Their Purple Goes Green campaign was a direct result of the cost of inaction that the Stern Report highlighted.
LRQA’s Business Assurance helps you manage your systems and risks to improve and protect the current and future performance of your organisation.
The Business Assurance approach uses a consistent methodology for providing business driven assessments based around the organisation’s most significant risks.
Alex is the chief editor for www.businessassurance.com . He is also the Senior Marketing Communications Manager for Lloyd’s Register Quality Assurance (LRQA), responsible for developing the LRQA Global Marcomms Strategy. He is involved in the development of Climate Change, Food Safety and Supply Chain strategy as well and works with some of LRQA’s key strategic [...]
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