The Six Sins of Greenwashing
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The Six Sins of Greenwashing
1st August 2008
An interesting piece of research out of North America, which applies across Corporate Social Responsibility Assurance, Carbon Footprinting and labelling and Green House Gas emissions.
These terms make it meaningful for companies disclosing any data and information rather than the scientific principles all the schemes use e.g. materiality, faithfulness, etc.
The “Six Sins of GreenwashingTM”
1. Sin of the Hidden Trade-Off
2. Sin of No Proof
3. Sin of Vagueness
4. Sin of Irrelevance
5. Sin of Fibbing
6. Sin of Lesser of Two Evils