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The Six Sins of Greenwashing

1st August 2008

The Six Sins of Greenwashing

Download ‘The Six Sins of Greenwashing’

(PDF format)

An interesting piece of research out of North America, which applies across Corporate Social Responsibility Assurance, Carbon Footprinting and labelling and Green House Gas emissions.

These terms make it meaningful for companies disclosing any data and information rather than the scientific principles all the schemes use e.g. materiality, faithfulness, etc.

The “Six Sins of GreenwashingTM”

1. Sin of the Hidden Trade-Off

2. Sin of No Proof

3. Sin of Vagueness

4. Sin of Irrelevance

5. Sin of Fibbing

6. Sin of Lesser of Two Evils

Keywords

compliance, ISO 14001, climate change news, greenhouse gases, ISO 14064, environmental impact, GHG, carbon management, carbon offsets, carbon labelling, greenwashing, co2, CSR resources, GHG standards, CSR news, certification, emissions verification, carbon labelling, greenwash, CSR, emissions reduction, news, climate change, verification, featured, resources, carbon footprint, emissions monitoring, carbon offsetting, emissions, management systems, ISO 14000, business assurance

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