Tesco defends carbon label scheme
6th July 2008
As critics accuse carbon labels of confusing customers, supermarket giant insists initiative has proved “encouraging” and cheaper than expected, reports James Murray, BusinessGreen.
Tesco has today launched an impassioned defence of its plans to put carbon labels on all its products, rejecting accusations that the labels confuse customers and insisting that its pilot scheme has already delivered significant tangible benefits.
Speaking as part of a panel discussion at today’s Corporate Climate Response conference in London, Philip Cullum, acting chief executive of the National Consumer Council argued that the practice of putting carbon data on products, as currently being trialled by Tesco, Walkers Crisps, Innocent Smoothies and Boots as part of a Carbon Trust orchestrated project, is confusing customers.
