The management systems community
– 30th Nov 2006 by Tim Wilson
“Degrees of shoparation” is the extent to which I don’t know the provenance of a product — it might be that I don’t have any connection with it at all.
How does this affect brands and branding?
– 21st Nov 2006 by Tim Wilson
The difference in value between a tired, stage-battered, old Fender Stratocaster previously owned by my mate Chas, and one owned by Eric Clapton could be more than £50,000. Why is that?
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