Brand Reputations and Food Scares
23rd Sep 2008 by Alex Briggs
The melamine scare that has engulfed China has spilled over into the rest of the world. Nestle spent yesterday responding to media reports that there were concerns with Nestle Growing Up Milk, a product that seeks to bridge a toddler’s move from mother’s milk to cow’s milk.
Nestle has been very proactive and firm in denying the reports that have appeared in Hong Kong media, stating “”Nestle is confident that none of its products in China is made from milk adulterated with melamine.”