Greenwashing

Ethical Supply Chain Video Podcast Series Episode 1

– 27th Oct 2008 by Alex Briggs

Chris Harrop, Group Marketing Director for Marshalls in the UK is on the cutting edge of CSR, ethical supply chain initiatives, carbon labelling, workers rights and stakeholder engagement. Chris talked to us during the recent Ethical Supply Chain Summit in Berlin.
Chris shares his thoughts on some of the key topics that are facing global brands today, with the conversation ranging from competitive advantage for businesses embedding CSR as part of their business practice to Marshalls work with the Carbon Trust in becoming the first brand to carbon label their entire product range.

Watch Marshalls Stakeholder Engagement Interview in News Online  |  View More Free Videos Online at Veoh.com

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Is price driving the sustainability debate?

– 29th Sep 2008 by Alex Briggs

Food manufacturers have begun a massive repackaging effort to address the environmental concerns of consumers. This article takes a look at the way that some global brands are addressing the issue, as well as how they are attempting to balance environmental concerns with consumer health concerns.

“Good for you” will increasingly be faced off with “good for the environment,” and food companies will find themselves redefining how their food products will retain appeal, according to Mintel International in Chicago.

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Clarity and Transparency Needed for Green Claims

– 18th Sep 2008 by Alex Briggs

Brands making green claims about their products need clarity on what they can and cannot say. This Ethical Corp. article highlights the difficulty for corporations in proving their green claims. The use of language, including sustainability and “low-carbon” were highlighted as terms that are difficult to prove and could potentially leave global brands open to criticism.

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The Six Sins of Greenwashing

– 1st Aug 2008

These terms make it meaningful for companies disclosing any data and information rather than the scientific principles all the schemes use e.g. materiality, faithfulness, etc.

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