LRQA Business Assurance Thought of the Day - 3rd Party certification = Trust
– 14th Apr 2010 by Alex Briggs
Saffron Rouge, the first retailer in the beauty industry to focus exclusively on organics, has conducted a customer survey on the value of 3rd party certification of a company’s organic and sustainability claims. Saffron Rouge’s study found that 77% of their customers have trust and confidence in third party certification, whereas 72% did not trust natural and organic claims made by brand owners.
In Episode 3 of the 10-part LRQA Business Assurance Trust and Transparency Podcast Series, Solitaire Townsend, co-founder and Chief Executive of Futerra Communications, offers insight into what businesses need to do to rebuild consumer trust, as well as the role that 3rd parties have in consumer decision making. Solitaire is one of the UK’s leading experts on environmental communications. In recognition of her work on environmental and sustainability issues, Solitaire was named as