Green credentials vs. Environmental values, any difference?
– 5th Oct 2007 by Alex Briggs
A survey back in June, showed that only 9% of respondents said that a company’s “environmental values” were important, while 58% of respondents stated that a company’s “green credentials” were important.
This begs the question, what is the difference and how was that difference communicated to the survey participants?
And how would those numbers have changed over [...]