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Climate change ads

Clarity and Transparency Needed for Green Claims

– 18th Sep 2008 by Alex Briggs

Brands making green claims about their products need clarity on what they can and cannot say. This Ethical Corp. article highlights the difficulty for corporations in proving their green claims. The use of language, including sustainability and “low-carbon” were highlighted as terms that are difficult to prove and could potentially leave global brands open to criticism.

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Climate Change Action Who and How

– 27th Sep 2007 by Alex Briggs

Only through clear strategies that are informative and transparent to both business and consumers, backed by full government support and pressure, communicated by all types of media can there be a concerted global effort to reduce greenhouse gas emissions. Businesses having systems to measure data in place that are credible and verifiable will lead to the consumer trust that will change their buying habits.

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How organic is organic? More bad news for British farmers

– 24th Sep 2007 by Alex Briggs

This Times article has raised a difficult topic for organic farmers.

The article reveals that Helen Browning, the director of food and farming at the Soil Association, sends pig shoulders from Wiltshire, England to Germany for processing into sausages and imports pork loins from Sweden to make bacon.

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Vegetarian Society launch Climate Change ads

– 24th Sep 2007 by Alex Briggs

The Vegetarian Society has launched a new ad campaign on climate change. The ads are aimed at educating the public as to the carbon emitted by livestock.
This often overlooked issue was addressed by Rowland Hill, the Sustainability Manager at Marks and Spencer, in one of our podcasts as he talked about measuring the carbon footprint of their top selling ready meal, Beef Lasagne:

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