Branding

More consumer calls for transparency

21st Sep 2007 by Alex Briggs

In a food safety environment that is being increasingly driven by consumer awareness and outcry, soft drink manufacturers are taking steps to assure consumers that they are reducing additives in their products.

This Foodqualitynews.com article

A recent Food Standards Agency (FSA) report stated:

“eating or drinking certain mixes of additives together with the preservative sodium benzoate, could be linked to a negative effect on children’s behaviour.”

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Supply Chain problems linked directly to financial performance

7th Sep 2007 by Alex Briggs

Supply Chain Digest, in their graphic of the week have proven a direct link between supply chain disruptions and a negative impact on a company’s stock prices.
The importance of a company being able to effectively manage their supply chain, from beginning to end, has never been more relevant.  Recent high-profile media cases, have highlighted the need […]

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Thoughts from the Global Food Safety Summit, Prague

7th Sep 2007 by Cor Groenveld

I just got back from the Global Food Safety Summit 2007 in Prague. The event featured stakeholders from the food manufacturers, retail, food services and suppliers of food ingredients. It was a series of presentations, interactive sessions and individual meetings, all based around the issues of food safety in the supply chain. The attendees and […]

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Will Walkers’ investment in carbon labelling pay off?

12th Jul 2007

Ethical Corporation seems to think so. In the editorial for the July issue, Tobias Webb argues that the combination of cost savings and product differentiation will benefit Walkers considerably.

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Carbon Labelling Podcast

2nd Jul 2007

Carbon Labelling is a hot topic in today’s Climate Change discussions, with major supermarket chains, food and drink manufacturers, government bodies and NGOs all weighing in.

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The value of provenance: Part 2

30th Nov 2006 by Tim Wilson

“Degrees of shoparation” is the extent to which I don’t know the provenance of a product — it might be that I don’t have any connection with it at all.

How does this affect brands and branding?

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The value of provenance: Part 1

21st Nov 2006 by Tim Wilson

The difference in value between a tired, stage-battered, old Fender Stratocaster previously owned by my mate Chas, and one owned by Eric Clapton could be more than £50,000. Why is that?

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