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Branding

Latest Survey Indicates Americans want proof of green claims

23rd Apr 2008

90% of Americans say that companies need to prove their green claims, 80% say they should have independent third-party certification of those claims.

This Environmental Leader article highlights the Green Gap Survey from Cone and The Boston College Center for Corporate Citizenship surveyed US consumers on a range of topics regarding environmental products and the companies selling them.

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Chiquita admits protection payments to Colombian terrorist groups

22nd Feb 2008

Chiquita Brands is under investigation by the U.S. Justice Department for bribing Colombian terrorist groups, apparently to protect workers in the country, Ethical corporation reports.

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Co-op Gets Serious: No caged hens, only Fairtrade hot drinks, reduce pesticides + packaging

11th Feb 2008 by Alex Briggs

The Co-operative Group, have announced transparent, detailed plans on addressing stakeholder concerns. They will ban the sale of eggs from caged hens, convert its entire own-brand hot beverage range to Fairtrade, reduce the weight of its wine packaging and add a further 66 pesticides to its prohibited list.

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Wal Mart to pay more for sustainably sourced products

4th Feb 2008 by Alex Briggs

Lee Scott, CEO and President of CEO commented,

“The drive will see the retailer favour - and in some cases even pay more - for suppliers that meet our standards and share our commitment to quality and sustainability”.
“Paying more in the short term for quality will mean paying less in the long term as a company. Higher quality products will mean better value, fewer problems, fewer returns and greater trust with our customers,”

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Are ethical food labels telling the whole story?

14th Jan 2008 by Alex Briggs

Organic or fairtrade? Sustainable or certified? With so many labels on food, clothes and white goods, it’s a miracle that we make it to the checkout before closing time. This article in the Observer takes a look at some of the labels out there. Which ones live up to their eco credentials?

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WWF Luxury Brand Research

12th Dec 2007 by Alex Briggs

The WWF has sponsored some interesting research into the Social, Economic and Governance performance of the world’s leading luxury brands.

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Most Green Marketing Claims Aren’t True, Says New Report

19th Nov 2007 by Sarah Whitworth

The overwhelming majority of environmental marketing claims in North America are inaccurate, inappropriate, or unsubstantiated, according to a comprehensive survey released today.

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Sustainability disclosures help build consumer trust

5th Nov 2007 by Sarah Whitworth

Ethical consumers are increasingly using ‘Sustainability Information’ to identify and have trust in their chosen brands.

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Carbon Footprint Consumer Research Summit

Event: 30th Oct 2007 – 31st Oct 2007

Carbon Footprint Cosumer Research Summit
30 - 31 October 2007

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More consumer calls for transparency

21st Sep 2007 by Alex Briggs

In a food safety environment that is being increasingly driven by consumer awareness and outcry, soft drink manufacturers are taking steps to assure consumers that they are reducing additives in their products.

This Foodqualitynews.com article

A recent Food Standards Agency (FSA) report stated:

“eating or drinking certain mixes of additives together with the preservative sodium benzoate, could be linked to a negative effect on children’s behaviour.”

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Climate Change

The Climate Change section is your one stop shop for news, blogs, podcasts, events, standards and other climate change resources.

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Supply Chain

The Supply Chain Assurance section covers news, blogs, podcasts, standards, events and resources on supply chain issues.

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Food

The Food section focuses on issues of food safety and the food supply chain, and provides news, blog posts, podcasts, resources, standards and events.

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CSR

The Corporate Social Responsibility (CSR) section focuses on current CSR issues which face all companies all over the world. This information is provided to you via six sections: news, blog posts, podcasts, resources, standards and events.

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Product Conformity

The Product Conformity section contains news, blogs, podcasts, events, standards and resources covering Product Conformity and other European Union related issues.

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Carbon Labelling

The Carbon Labelling section was launched in sync with the Check-out Carbon report, June 2008. The section contains information on news, blogs, podcasts, events, standards and other carbon labelling resources.

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