Sustainability disclosures help build consumer trust
5th November 2007 by Sarah Whitworth
Ethical consumers are increasingly using ‘Sustainability Information’ to identify and have trust in their chosen brands.
A recent survey by McKinsey and Co. showed that there is a decreasing level of trust in businesses by consumers.
Consumers want transparency and they want to be able to understand easily and clearly what an organisations’ disclosures are on its social, environmental and economic performance. Consumers also want to see this information in a consistent standardised approach so they can use this information to compare brands and use this to aid their purchasing decisions.
