Simpler is better on food labelling
21st January 2008 by Alex Briggs
A Food and Drink Europe article states that simple front-of-pack nutritional labelling and endorsement by health organisations are most efficient in informing consumers, according to a new Unilever study.
The results, available this month in Appetite, quoted the researcher,
Our results indicated that front-of-pack labelling formats help consumers make healthier choices and that there are no major differences between simpler and more detailed labelling formats.
The article concluded:
It says: “The current challenge is therefore to come up with a harmonised European or even global front-of-pack labelling format across all foods.”
