Renault promotes benefits of ISO 14001 in new global ad campaign
3rd September 2007 by Alex Briggs
Renault is going beyond the marketing speak in addressing climate change. Their latest ad campaign, sets out clear and measurable targets for their cars to meet in the coming years. In the ads, “Renault introduces its new Eco2 Symbol, clearly proclaiming its commitment to a product offering that is both Economical and Ecological.
This Ecological approach covers every stage of a vehicle’s lifecycle.
Renault Eco2 models are affordable, environmentally friendly and economical in terms of fuel consumption.
The launch of Renault Eco2 symbol supports Renault Commitment 2009: it plans to rank amongst the world’s top three car manufacturers concerning CO2 emissions with 1,000,000 vehicles sold by 2008 emitting less than 140 g CO2/km, a third of which will emit less than 120 g CO2/km.”
Further, “A vehicle is given the Renault Eco2 symbol if it:
- Emits less than 140g/km of CO2 or operates on biofuels (in France), on E85 ethanol or on B30 biodiesel
- Is manufactured in a plant that has been certified ISO 14001
- Can be 95% recoverable at the end of its lifecycle (recyclable for other use or as a source of energy) and it includes at least 5% recycled plastics in its plastic mass.
Will the public take notice of the targets and the level of commitment? Will this initiative raise the public awareness of ISO 14001?
The deeper commitment of Renault to the environment is spelled out in this press release, http://easier.com/view/News/Motoring/Renault/article-114923.html
Lets hope that other manufacturers see the benefits in being transparent to their clients, including clearly measurable and verifiable emissions targets.
