Orange revitalise their CSR effort
25th February 2008
Mobile phone firm Orange has ditched Edelman after six years and brought in two new agencies for a revitalised CSR effort.
CSR specialists Planet 2050 and Good Business will head up an expanded CSR brief as Orange aims to place a much greater emphasis on corporate and social responsibility.
‘A lot of companies still feel they can do the bare minimum, tick the CSR box and call themselves a responsible organisation. That’s not what Orange is about,’ said interim comms director Stuart Jackson.