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Orange revitalise their CSR effort

25th February 2008

Mobile phone firm Orange has ditched Edelman after six years and brought in two new agencies for a revitalised CSR effort.

CSR specialists Planet 2050 and Good Business will head up an exp­anded CSR brief as Orange aims to place a much greater emphasis on corporate and social responsibility.

‘A lot of companies still feel they can do the bare minimum, tick the CSR box and call themselves a responsible organisation. That’s not what Orange is about,’ said interim comms director Stuart Jackson.

Keywords

transparency, CSR news, corporate reporting, CSR, assurance, trust, news, business assurance

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