Nine out of 10 consumers believe number of food recalls are rising
28th April 2010
A recent article on foodbusinessnews.net looks at the recent Deloitte’s 2010 Food Safety Survey results which shows that nine out of 10 consumers believe the number of food recalls initiated are on the rise. Despite the high number, the survey also showed that, compared to 2008, fewer consumers are concerned about the quality of the food they eat.
“The decline in consumers’ concern for quality from our 2008 survey is due, in part, by their need to become more aware and engaged in choosing the products they buy,” said Pat Conroy, Deloitte’s vice-chairman and U.S. consumer products practice leader. “Consumers view food safety and quality as important issues, and are looking to manufacturers, food companies and government regulatory bodies to drive communication, as well as tackle food quality and safety issues.”
The survey also found that 75% of the Americans surveyed believe food companies are responsible for communicating product recall information.