LRQA ensures ownership of ‘Business Assurance’ in new-look brand campaign
11th November 2010 by Sarah Whitworth
LRQA has renewed its commitment to ‘Business Assurance’ as the foundation of its brand, a move management believes better illustrates the wider benefits that their global service portfolio brings to the market.
LRQA Business Assurance methodology links assessment services to better business performance
Lloyd’s Register Quality Assurance (LRQA) has renewed its commitment to ‘Business Assurance’ as the foundation of its brand, a move management believes better illustrates the wider benefits that their global service portfolio brings to the market.
The announcement came as the management-systems industry leader introduced a new methodology to help clients link LRQA’s technical assessments to better business performance.
“Assessments should be about more than just a certificate of approval,” said Mike James, LRQA Managing Director. “They should deliver findings that help organisations to improve their performance and reduce their risk. That may seem self evident to many. Yet, for the third-party certification industry, it has not always been the case.”