LRQA Business Assurance Thought of the Day – 3rd Party certification = Trust
14th April 2010 by Alex Briggs
Saffron Rouge, the first retailer in the beauty industry to focus exclusively on organics, has conducted a customer survey on the value of 3rd party certification of a company’s organic and sustainability claims. Saffron Rouge’s study found that 77% of their customers have trust and confidence in third party certification, whereas 72% did not trust natural and organic claims made by brand owners.