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Greenwashing – Consumers getting wise

19th November 2007 by Sarah Whitworth

According to research by Ipsos Mori, four in five Britons believe many firms pretend to be ethical just to sell more products, an increase from two-thirds in 2005. Furthermore, almost 80% want to see companies back up ethical claims with proof.

Keywords

climate change news, ethics, emissions verification, environment, climate change, news, business assurance

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