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Green credentials vs. Environmental values, any difference?

5th October 2007 by Alex Briggs

A survey back in June, showed that only 9% of respondents said that a company’s “environmental values” were important, while 58% of respondents stated that a company’s “green credentials” were important.
This begs the question, what is the difference and how was that difference communicated to the survey participants?
And how would those numbers have changed over the past four months, with consumer awareness rising on a daily basis.
The survey went on to name British Airways as the least environmentally friendly brand in the world, with airlines taking up 3 of the bottom 5 spots.

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