Green Awareness Remains High, Green Purchases Up
12th December 2007
“Going Green” awareness continues to be high, according to research from Intellitrends. Relative to recent news regarding the environment and “going green,” close to 60 percent of consumers say they read a newspaper or magazine article on the topic, reports a recent article from environmental leader.
When asked about their future purchase behavior of products and services that are specifically “green” or environmentally friendly, 93 percent of U.S. consumers say they definitely or may purchase these products over others.
