Forum for the Future’s new report: Check out Carbon
2nd July 2008
Forum for the Future’s new report, sponsored by Lloyd’s Register, entitled Check-out Carbon
Carbon labelling is often touted as a way of enabling consumers to shop sustainably. But is trialling carbon labels just a PR exercise or can communicating the climate change impacts of everyday products to consumers genuinely drive consumer behaviour for the better?
Forum for the Future’s independent research on this subject – sponsored by Lloyd’s Register – included consumer focus groups, expert interviews and surveys. The aim was to explore the role that carbon labelling has to play if the goal is a low-carbon shopping basket.