Food Industry needs to be proactive – in both actions and communications
21st June 2010 by Alex Briggs
Jon Poole, the recently appointed new chief executive of the Institute of Food Science & Technology (IFST), told FoodNavigator.com that the industry needs to be pro-active and not reactive. In this FoodNavigator article, Poole said, “There’s a lot we can do by being pre-emptive. The food industry is facing huge issues: Food is a sensitive area, the public react quickly, and the industry ends up on the back foot and defensive.
“The industry needs to be pre-emptive in its communication,” he said. “We need to dispel the myths around many of the issues in food, like GM and nanotechnology, and present a balanced scientific view.”