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EUFIC publishes first results of EU labelling survey

4th October 2008

Most UK consumers are aware of guidance daily amounts (GDA) and traffic light labelling, but only one-in-four actually looks for nutritional information, according to a new survey from EUFIC.

More than 50 manufacturers in the EU are now using GDAs. The proposal for the new food information legislation was favourable towards a GDA-like scheme, but left scope for national schemes to be used in tandem.

The survey conducted by EUFIC (European Food Information Council) involved 2019 shoppers at three UK supermarkets – Asda, Sainsbury’s, and Tesco – each of which use a different system for front-of-pack labelling. In total, 921 completed questionnaires were returned. It forms part of a study on how different schemes are used in real-life shopping situations in six EU countries; as well as the UK, shoppers label-reading habits are also under investigation in France, Germany, Sweden, Poland and Hungary.

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