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Episode 3 LRQA Business Assurance Trust and Transparency Podcast Series
2nd July 2009 by Alex Briggs
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Solitaire Townsend Podcast Transcript
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In Episode 3 of the 10-part LRQA Business Assurance Trust and Transparency Podcast Series, Solitaire Townsend, co-founder and Chief Executive of Futerra Communications, offers insight into what businesses need to do to rebuild consumer trust, as well as the role that 3rd parties have in consumer decision making. Solitaire is one of the UK’s leading experts on environmental communications. In recognition of her work on environmental and sustainability issues, Solitaire was named as one of the original 15 “London Leaders” by then Mayor Ken Livingstone. This interview was conducted at the Launch of the What Assures Consumers in an Economic Downturn Report at the Lloyd’s Register HQ in London. She also shares her thoughts on the What Assures Consumers in an Economic Downturn report, the latest in a series from AccountAbility, sponsored by the Co-operative and supported by LRQA.
Who is important for consumers?