Creating Shared Value - Nestle’s approach to Corporate Social Responsibility
8th May 20081 Comment
For a business to be successful in the long term it has to create value, not only for its shareholders but also for society. Nestle call this Creating Shared Value. It is not philanthropy or an add-on, but a fundamental part of their business strategy.
Nestle have created a Film which helps to promote their messages around their CSR approach, watch the 7 minute long ‘Creating Shared Value’ Film, now.
Download the ‘Creating Shared Value’ Report now or visit their website where you can download it in four other languages.
Simply stated, in order to create value for their shareholders and Nestl, they needed to create value for the people in the countries where they were present. This included the farmers who supply Nestle, their employees, their consumers and the communities where Nestle operates.
9th May 2008 at 2:41 pm
Nestle Waters North America and those who procure spring water for their bottling concerns are really the “doctors of spin”. “Created Shared Value” means nothing! It’s just another cleaver spin. Words are cheap!
NWNA goes into rural areas and “attacks” before the locals are really aware of the long term effects that the draining of local aquifers and springs will have on the environment. It is easy for the company to pedal “jobs”; “creating shared value”, etc. As a former business owner and life-long Republican, I find their practices unconscionable!