The management systems community
18th October 2007 by Alex Briggs1 Comment
A new consumer research study has reiterated the results of the What Assures Consumers report.
Companies are currently winning interest and admiration (from a distance) but not trust and loyalty (closeness). Again, the need for independent, third-party verification of corporate green claims is a key point for business as it seeks to build consumer trust.
LRQA’s Business Assurance helps you manage your systems and risks to improve and protect the current and future performance of your organisation.
The Business Assurance approach uses a consistent methodology for providing business driven assessments based around the organisation’s most significant risks.
Alex is the chief editor for www.businessassurance.com . He is also the Marketing Communications Manager for Lloyd’s Register Quality Assurance (LRQA), responsible for all new media, PR and case study activities. He is involved in the development of Climate Change, Food Safety and Supply Chain strategy as well.
Currently, he is developing a range of activities [...]
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19th December 2007 at 3:45 am
Interesting study. Thanks for the post.