Canada Ad Watchdog Releases Green Marketing Guidelines
30th June 2008
A new guide from the Canadian Competition Bureau of the Canadian Standards Association provides the business community there with green marketing guidelines, Environmental Leader reports .
While the guide is not law, the Competition Bureau says it will not hesitate to pursue deceptive environmental claims, fine violators or remove products from store shelves.
According to “Environmental Claims: A Guide for Industry and Advertisers,” the use of vague claims implying general environmental improvement are insufficient and should be avoided; environmental claims should be clear, specific, accurate and not misleading; and environmental claims should be verified and substantiated, prior to being made.
