Can you name leading brands fighting climate change?
5th November 2007 by Sarah Whitworth
In a recent survey carried out by The Climate Change Group findings revealed that nearly 70% of UK and 74% of US respondents couldn’t name a brand who they perceived as leading on climate change without being prompted.
An article by Greenbiz News talks about the results and how they showed that consumers want brands to address climate change, and are more likely to choose brands based on their environmental performance and commitment.
