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Business Continuity… Competitive Advantage for GOODYEAR

6th October 2008 by razchaudary

According to Robert J. Keegan, the Chairman and CEO of Goodyear, enacting the company’s integrated strategic business continuity plans in advance of the hurricane has minimised business impact and the management process is recognised as a competitive advantage. Goodyear relied on the process to ensure the supply chain maintained the delivery of critical raw materials to all of its’ tyre manufacturing facilities.

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Keywords

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