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Business Assurance Thought of the Day, June 22, 2009 - Dubai and ISO 10002

22nd June 2009 by Alex Briggs

Increasingly, organisations are communicating their third party certification as a competitive advantage and as proof of improved stakeholder engagement. The recent communications of two Dubai organisations is a case in point.
DP World and Dubai Customs are both promoting their recent ISO 10002 (Customer Complaints) certification. Both organisations were certified by LRQA.
Mohammed Al Muallem, Senior Vice President and Managing Director of DP World, UAE Region, said:

This is proof of our commitment to adopt the highest standards of excellence in providing quality service to our customers.

Emphasising the importance of customers’ right to voice their opinions, Mr. Ahmed bin Lahej, Director of Client Management at Dubai Customs said:

Complaints shall be handled to the highest professional standards because this is essential to the success of a quality-driven continuous improvement programme.

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