BT’s Expansion of Materiality in CSR Operations
20th November 2007 by Sarah Whitworth
A recent article by Kevin Moss, who has responsibility for implementation of BT’s Corporate Social Responsibility (CSR) strategy for BT in North America, looks at BT’s CSR operations and how they have expanded this by the help of AccountAbility and LRQA, a part of the Lloyd’s Register Group.
Kevin states, “In all, we adopted 12 key performance indicators, ranging from measures of customer and employee satisfaction to others that address our environmental performance and conformance to ethical trading standards.
The structure this has brought to our reporting on corporate responsibility and sustainability has benefited both BT and its stakeholders. It gives us a real focus for our efforts, one that’s based on the real needs of our business and not just on a general desire to do good - and makes it much easier for us to judge our progress. It doesn’t preclude us from doing things that aren’t judged to be material to our business, but it does ensure that those that are get the attention and support they deserve. “
More information about the materiality process developed by BT, AccountAbility, and Lloyd’s Register Quality Assurance is available at bt.com/betterworld.