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Being Green means more green?

7th September 2007 by Alex Briggs

A survey released this week by IPSOS focuses on the financial and image benefits of being the greenest (or percieved as the greenest) in your sector. US Online consumers were surveyed on their views towards the world’s largest tech companies. Over half (57%) said that the Energy Star label was an influencing factor in their purchase decisions. Close behind in second and third were: disposing of older products in an environmentally friendly manner (48%) and meeting the EPA standards for disposing of products (45%).

As we see time and again, the consumers are calling for increased corporate responsibility for the environment, as well as independent verification of their environmental claims. Based on the steps taken by key tech corporations, the message is starting to get through!

Keywords

environmental performance, environmental impact, research, Consumers International, technology, Environment Agency, compliance, carbon integrity, recycling, emissions verification, electronics, environment, news, verification, legislation, emissions reduction, carbon labelling, transparency, CSR, blogs, climate change

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